About Stitch Red

Stitch Red is a national campaign to raise awareness about the number one killer of women in America, heart disease.

Started by Laura Zander, owner of Jimmy Beans Wool, this high profile campaign aims to inform women of the dangers of heart disease, encourage them to lower their risk factors and help them stay heart healthy! Jimmy Beans Wool has partnered with many in the needlearts industry along with the National Heart Lung and Blood Institutes' The Heart Truth® campaign for women about heart disease. We're working together to “Stick it to Heart Disease!”

Stitch Red was originally a collaboration between Laura and Marta McGinnis, friend and marketing mentor. At one friendly coffee meeting, Marta shared that she had recently survived a major heart attack. Laura had also recently had a brush with heart disease - her young and fit husband Doug had just been diagnosed with high blood pressure. Both women had been shocked to learn through their encounters with heart disease that it is the number one killer of women in the United States.

Sadly, Marta passed away in 2008 before Stitch Red ever got off the ground. She will always be a driving inspiration as we move forward!

We hope you will join us in our campaign to “Stick it to Heart Disease!”